WE10 - Bachelor of Business Administration (Hons.) Marketing

UG Programme 2

Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.

Career Prospects

A. University's Minimum Entry Requirements

Memiliki Sijil Pelajaran Malaysia (SPM)/Setaraf dengan mendapat kepujian dalam Bahasa Melayu/Bahasa Malaysia atau kepujian Bahasa Melayu/Bahasa Malaysia Kertas Julai dan lulus dalam mata pelajaran Sejarah (SPM 2013 dan ke atas);

DAN

Kelayakan Minimum Diploma / Setaraf

  • Memiliki kelulusan Diploma atau kelulusan lain yang diiktiraf setaraf dengannya oleh Kerajaan Malaysia dan diluluskan oleh Senat Universiti;

    ATAU

    Lulus peperiksaan Sijil Tinggi Persekolahan Malaysia (STPM) tahun 2016 atau sebelumnya dengan mendapat sekurang-kurangnya PNGK 2.00 dan Gred C (NGMP 2.00) dalam tiga (3) mata pelajaran termasuk Pengajian Am.

    ATAU

    Lulus peperiksaan Matrikulasi / Asasi tahun 2016 atau sebelumnya dengan mendapat sekurang-kurangnya PNGK 2.00;
  • Menyertakan dokumen berikut yang telah disahkan kepada pihak Universiti:-
    • Salinan Permohonan Aplikasi Dalam Talian;
    • Salinan Kad Pengenalan/MyKad calon;
    • Salinan Sijil Kelahiran Calon, Ibu dan Bapa/Surat Akuan Sumpah (jika hilang);
    • Salinan Sijil Berhenti Sekolah/Surat Akuan;
    • Akuan Majikan (Jika Berkaitan);
    • Salinan Sijil STPM/Setaraf;
    • Salinan Transkrip Penuh Akademik (Semester 1 hingga akhir);
    • Salinan Diploma/Sijil (Jika ada)
    • Salinan Sijil MUET;
    • Salinan Surat Pengesahan Tamat Pengajian; dan
    • Salinan Keputusan Bahasa Melayu/Matematik Julai (Jika ada)

ATAU

Kelayakan Minimum Matrikulasi KPM / Asasi Sains UM / Asasi UiTM / Asasi Sains UNIMAS

  • Lulus Matrikulasi KPM /Asasi Sains UM /Asasi UiTM / Asasi Sains UNIMAS dengan mendapat sekurang-kurangnya PNGK 2.00;

ATAU

Kelayakan Minimum STPM

  • Lulus Peperiksaan Sijil Tinggi Persekolahan Malaysia (STPM) dengan mendapat sekurang-kurangnya PNGK 2.00 dan mendapat sekurangkurangnya:
    • Gred C (NGMP 2.00) dalam mata pelajaran Pengajian Am;
    dan
    • Gred C (NGMP 2.00) dalam dua (2) mata pelajaran lain;
DAN

Malaysian University English Test (MUET)

  • Mendapat sekurang-kurangnya Tahap 1 (Band 1) dalam Malaysian University English Test (MUET)

B. Special Requirements for Enrolment

Science Stream

  • To get at least a C Grade (NGMP 2.00) in STPM Level in one (1) of the following subjects:
  • Mathematics M
  • Mathematics T
  • AND
  • To get at least C Grade (2.00) in STPM Level in any one(1) of the other subjects (excluding Pengajian Am):
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Arts Stream

  • To get at least a C Grade (NGMP 2.00) in STPM Level in one (1) of the following subjects:
  • Ekonomi
  • Pengajian Perniaagan
  • Perakaunan
  • AND
  • To get at least C Grade (2.00) in STPM Level in any one(1) of the other subjects (excluding Pengajian Am):
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Science Stream

  • Possessing a Diploma in the relevant field or any other qualifications endorsed by the UNIMAS Senate with a minimum CGPA of 2.00
  • AND
  • To provide Academic Transcript from First Semester till Final Semester.
  • OR
  • To get at least C+ Grade (2.00) in STPM Level in any one(1) of the subjects below:
  • Mathematics M
  • Mathematics T
  • Further Mathematics
  • AND
  • To get at least C Grade (2.00) in STPM Level in any one(1) of other subjects (excluding Pengajian AM):
  • OR
  • To get at least C Grade (2.00) in Matriculation/Asasi Level for any one(1) of the subjects below:
  • Mathematics;
  • Any one(1) of other subjects
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Arts Stream

  • Possessing a Diploma in the relevant field or any other qualifications endorsed by the UNIMAS Senate with a minimum CGPA of 2.00
  • AND
  • To provide Academic Transcript from First Semester till Final Semester.
  • OR
  • To get at least C Grade (2.00) in STPM Level in any one(1) of the subjects below (excluding Pengajian Am):
  • Ekonomi;
  • Pengajian Perniagaan
  • Perakaunan
  • AND
  • To get at least C Grade(2.00) in STPM Level in any one(1) of other subjects (excluding Pengajian Am):
  • OR
  • To get at least C Grade (2.00) in Matriculation/Asasi Level for any one(1) of the subjects below:
  • Mathematics;
  • Any one(1) of other subjects
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Science Stream

  • To get at least a C Grade (NGMP 2.00) in Matriculation/Asasi Level in two(2) of the following subjects:
  • Mathematics; and
  • Any one(1) of other subjects
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Accounting Stream

  • To get at least a C Grade (NGMP 2.00) in Matriculation/Asasi Level in two(2) of the following subjects:
  • Mathematics; and
  • Any one(1) of other subjects
  • AND
  • To get at least a pass with E Grade in SPM Level for below subject:
  • Bahasa Inggeris

Interested applicants should have successfully completed a minimum of 12 years of primary and secondary schools with a Higher School Certificate (HSC) qualification or its equivalents. In addition, students who have obtained a high school/college diploma or its equivalent may also apply

International students who wish to enroll in undergraduate programmes at UNIMAS are required to satisfy the university’s English language requirements as listed below:

  • IELTS (International English Language Testing Scheme) score of 5.5 or
  • TOEFL (test of English as a Foreign Language) score of 550 or
  • CBT (computer-based TOEFL) score of 230 or
  • IBT (internet-based TOEFL) minimum score of 80 or
  • English Language requirement may be satisfied for applicants who have successfully completed full time secondary or tertiary studies or equivalent qualification where the language of instruction and assessment was in English. Academic transcript and an official letter from the institution certifying that English was the medium of instruction and assessment must be provided.

Students without the required level of English but meet the requirement for undergraduate studies will be given a conditional offer of undergraduate study and are required to enroll in the Intensive English Language Programme offered by the Faculty of Language Studies and Communication Studies, UNIMAS. Students who pass the Intensive English Language Programme can pursue their full-time undergraduate study at UNIMAS. For information about the Intensive English Language Programme, please email Dr Collin Jerome at jcollin@unimas.my or Ms Ivy at info@iad.unimas.my

To be updated soon.
To be updated soon.
For further information, please contact:
Dr Mahani binti Mohammad Abdu Shakur
Deputy Dean (Undergraduate & Student Development),
Faculty of Economics & Business,
Universiti Malaysia Sarawak,
94300 Kota Samarahan,
Tel : +(60-82) 584468
Fax : +(60-82) 583999
Email : This email address is being protected from spambots. You need JavaScript enabled to view it.