WE13 - Bachelor of Business Administration with Honours (Corporate Management)
Bachelor of Business Administration (Corporate Management) program aims to fulfill the industrial needs towards capable and knowledgeable graduates in corporate management field. Good corporate governance practice and business ethics as based on their specific codes of conduct, will substantially improve the Malaysian corporate sector to compete efficiently as well as to be able to better achievement in the recent current of globalization. In line with the growing demand for high-skilled labor, the courses offered in this program focus specifically on the concepts, theories, and essential skills related to analytical and problem-solving in all aspects of corporate management. The integrated and business multifunctional approaches, comprise of excellent management aspects, inculcating business culture, efficient knowledge management, and managing various managerial functions inter alia (e.g., production, marketing, finance, operational research, strategic planning, human resource management).
Marketing executive, Marketing manager, Sales Manager, Sales Executive, Product Development Executive, Marketing research officer, Advertising Manager, Advertising Executive, Public Relation Manager, Public Relations executive, Promotion Manager, Promotion executive, Brand Manager, Brand executive, Marketing Communication executive, Marketing coordinator, Marketing research executive, Product marketing executive, Corporate communivations executive, Retail executive, Event coordinator/executive.