WE10 - Bachelor of Business Administration (Hons.) Marketing

UG Programme 2

Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.

Career Prospects

To be updated soon.
To be updated soon.
For further information, please contact:
Dr Mahani binti Mohammad Abdu Shakur
Deputy Dean (Undergraduate & Student Development),
Faculty of Economics & Business,
Universiti Malaysia Sarawak,
94300 Kota Samarahan,
Tel : +(60-82) 584468
Fax : +(60-82) 583999
Email : This email address is being protected from spambots. You need JavaScript enabled to view it.